We can all take marketing lessons from @beyonce! Beyoncé’s relaunch of #IvyPark in collaboration with @adidas was simply brilliant!!! 🙌🏾
Beyoncé was sooo creative with this campaign. She sent big orange boxes filled with items from the #IvyPark collection to her celebrity friends, who then shared it on social media. They definitely had everyone hype for the release and wanting a big orange box too 😩
If the Queen herself is investing in marketing, why aren’t you?
Swipe left to see #ReeseWitherspoon opening her orange box!